Guiding Principles

Liz Murphy College Advising Guiding Principles:

Individualized

Emphasis on each student’s unique strengths, experiences, academic aspirations and expectations

Student-Focused

Partner with students to make their own sound and informed choices. Guide, rather than direct

Collaborative

Strive not to replace, but to complement families and school counselors

Giving back

Provide pro-bono services to students with economic need

Good Practices

Adhere to National Association for College Admission Counseling Core Values of professionalism, collaboration, trust, education, fairness & equity, and social responsibility. I respect the confidentiality of all of my clients. I never share information about or identities of clients without permission.

Testimonials

I contacted Liz Murphy to help my son through the college application process.  Though a very bright young man, he had challenges with follow-through, and I knew he would not get through this process in one piece without some external support.  Liz was wonderful with my son, as she met him where he was.  She got to know him, and his preferences.  She did a masterful job guiding him toward universities that would best suit his interests and had a good chance of admissions success.  She stayed on him to ensure he completed his applications correctly and met his deadlines.  As a result, Matthew was accepted into 5 colleges!  He's heading to Chico State University as a member of the Class of 2019.   Liz's calm, cool, communications approach took the stress right out of this process for our family, and for that, we are forever thankful!!

Naomi C., Los Gatos